Campaigns — Email & SMS Marketing

Cooledge now includes built-in marketing campaigns — send emails and SMS messages to your customers to drive repeat business, promote services, and stay top of mind.

Campaign Types

• One-off campaigns — Send a promotion or announcement to a specific customer segment right now.
• Triggered campaigns — Set up recurring campaigns that fire automatically, like annual service reminders sent 11 months after a job is completed.

Features

• Email and SMS channels — Reach customers where they're most responsive. SMS credits are included with your plan.
• Smart segmentation — Target campaigns using Smart Lists (see below) to reach exactly the right customers.
• Template builder — Create professional emails with your branding and personalisation variables (customer name, last service date, etc.).
• Scheduling — Send now or schedule for a specific date and time.
• Campaign stats — Track opens, clicks, and conversions for every campaign.

Use cases

• Annual A/C service reminders
• Seasonal maintenance promotions
• New service announcements
• Win-back campaigns for dormant customers

Find Campaigns in the Marketing section of the main navigation.